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Henrico Digital — Strategic Website Rebuild for a Recruitment Consultancy
Henrico Digital is a Finnish B2B consultancy specialising in direct search and freelance placements for digital and ICT professionals. Following a brand guideline update and continued operational growth, the previous website no longer reflected the company’s positioning or supported the speed required in recruitment. We delivered a structured website rebuild aligned with their refreshed brand and fast-paced recruitment workflows.
Context
Henrico serves two distinct audiences:
Companies seeking specialised digital and ICT talent
Professionals looking for career opportunities
The previous website:
Did not clearly separate these journeys
Lacked flexibility for frequent job updates
Felt visually outdated after the brand refresh
Required unnecessary effort to publish time-sensitive content
In recruitment, clarity and speed are operational requirements.
The website needed to support both.
Scope of Delivery
Brand Alignment
Translated Henrico’s updated brand guidelines into a clean, modern digital presentation.
Ensured visual consistency and professional tone across all pages.
Dual-Audience Structure
Reorganised the site architecture to clearly guide:
Employers seeking recruitment services
Candidates exploring open roles
Navigation paths were simplified to reduce friction for both groups.
Recruitment-Focused CMS
Built the site on a structured WordPress framework with an intuitive content management system.
Enabled the team to:
Publish and update job listings quickly
Modify service content without technical dependency
Maintain operational agility
Integrations & Analytics
Implemented integrations with marketing and analytics tools to support performance tracking and campaign visibility.
Strategic Impact:
The website now supports recruitment workflows rather than slowing them down.
Digital presentation aligns with operational speed and brand maturity, strengthening Henrico’s position in the competitive ICT and digital talent market.
Results
The renewed website now:
Supports fast publishing of new job postings
Clearly communicates services to both employers and candidates
Reflects the updated brand identity
Provides a scalable foundation for ongoing recruitment operations
Henrico’s team reports improved ease of use and greater confidence in sharing the website with clients and candidates.
Client Perspective:
“I’m very satisfied with the collaboration with Pilar. Quick, partner-focused service with clear communication throughout the project. After several years of working together, I can definitely recommend their services for any company looking for quality web development and maintenance.”
Minna Kruhse, Business Director
